The organization was established in 2021 by a group of dedicated students who wanted to create a project team whose primary goal was developing skills through hands-on experience. The team consists of an Engineering department and a Business & Operations department. The engineers design and build the car from scratch each year and compete in the summer. The business team manages sponsorships, finances, community outreach, and brand awareness. We pride ourselves in accepting members from a diverse variety of disciplines and building skills that will set our members apart as we enter our professional careers.
I joined the team in January of 2024 and worked my way to where I am now.
As Marketing Lead and Director of Traditional Media, I handle a lot of tasks and responsibilities which include establishing brand guidelines, overseeing the production of event graphics, managing our social medias, and so on.
I lead weekly meetings to evaluate our achievements, discuss our projects, and continuously improve our performance. Anywhere I'm needed, I'm there. The Marketing group is composed of 12 hard working individuals and my job is to help them leave the team with a high level of personal and professional growth.
Although a lot of my work is behind the scenes, I capture some of it through my photography.
I hope you get a chance to check it out as well as the team instagram below!
Edited by: Ana Krayer
Edited by: Ana Krayer Filmed by: Ana Krayer and Gerardo Hernandez Espinoza